Sophie

Tourist / Visitor

Age: 41
Occupation: Marketing Manager
Location: Berlin

​

Goals

• Plan visits to Dutch museums and galleries.

• Discover important Dutch artists before traveling.

• Quickly find practical information.

Needs

• Simple navigation.

• Mobile-friendly experience.

• Quick access to museum information.

Pain Points

• Museum websites are sometimes difficult to navigate on mobile.

• Practical information is often hidden deep in the site structure.

How the Website Helps

• Clear navigation to museums and galleries.

• Easy access to practical information.

• Mobile-friendly layout.